FCB Inferno, a leading advertising agency, were pitching for ASDA. They needed to create a key visual for the pitch document to sum up one of Britain’s leading and most beloved retailers – bringing to life the human values of the brand and the strong sense of community they have.
It needed to showcase the diverse range of customers, the services that they offered them and the real value that they brought to the local community. And so came the idea of the beating heart of the community it serves. The Asda employees are the heroes, the customers the reason for being.
On the flip side of that, I was asked to create a similar idea again. But this time demonstrating the core values of the the ad agency, and how aligned they are should they get to work together.